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Some more timeline stuff...
1998: [API's Global Climate Science Communications Plan](https://www.climatefiles.com/trade-group/american-petroleum-institute/1998-global-climate-science-communications-team-action-plan/) – 📜 The American Petroleum Institute (API) devises a plan to challenge the scientific consensus on climate change and emphasize uncertainty
2004: Invention of the Carbon Footprint Calculator – 📊 BP popularizes the term 'carbon footprint' and introduces a calculator, shifting focus to individual responsibility for climate change
2008: "Cool It" Campaign – 🔄 The API launches the "Cool It" campaign, suggesting that individuals can significantly impact climate change by making small lifestyle changes