Carl Philipp Gottlieb von Clausewitz was a Prussian military scientist, mostly known for his work On war. His theories of strategy, tactics and philosophy had a great influence on the development of warfare in all Western countries and are still taught at military academies today. They are also applied in the field of business management as well as in marketing. Vladimir Lenin considered him “one of the greatest writers on the history of war, whose thinking was stimulated by Hegel.”[1]